Manufacturers and distributors of kids’ footwear have launched FW 2019/20 collections at the Expo Riva Schuh and Mos Shoes tradeshows in January giving us an opportunity to discuss retail potential of certain models of the upcoming season in this issue. European trends look brighter and more mellow in comparison with Russian ones that are inspired by harsh Russian winter. However, two major trends seem to be in sync – military tones and catchy branding. Anna Smirnova, designer of Gulliver and Button Blue brands, tells SHOES magazine about the specifics of Russian demand for kids shoes.