Anastasia Vasilkova, Development Director of Choupette, tells SHOES Magazine about the brand and their experience of opening a business during a financial crisis, their collaboration with a Brazilian manufacturer, their launch of a shoe line under the new footwear marking rules in Russia and while the retailers reject the stock, and, finally, about the triumph of their amazing girly collection on the Brazilian market, where it sold out in a week. The Choupette case seems to be the most successful one on the Russian kids fashion market in 2020.