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Article by Oxana Senchenko, Milan

AD CAMPAIGN SS 2019, PENELOPE bag, photo by Massimo Mantovani

Jewelry company Graziella purchased Italian bag brand Braccialini in 2017. Eleonora Gori, GRAZIELLA BRACCIALINI’s Commercial Director and daughter of the owner of the newly-formed brand, talks to SHOES Magazine about the history of these two companies created by two brave women, the development strategy for the new company, the creation of the chain of monobrand boutiques, and the new FW 2020/21 collection Chic Bohemien that draws inspiration from famous Belle Epoque imagery and artisanry of the same period (the collection will be presented at the Mipel tradeshow in February 2020, the key model of the line is the AUDREY bag). The article also includes GRAZIELLA BRACCIALINI’s new franchise offer with a beautiful minimalistic design for its monobrand stores – the first one of which has recently been launched in Rostov-on-Don, Russia.


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