TESTING GROUNDS


INFINERGY® BY BASF FOR ADIDAS

The subject of innovative technologies was one of the first that came up in our conversation with «Technoavia» – after all, safetyfootwear companies seem to be the first ones who get to try new sole compounds and materials in their products. In the recent years famous foreign brands of that sector have joined tradeshows alongside manufacturers of sport collections and even had some success with buyers there. Wishing to find out how things are going in the safety sector and who really gets to test innovations in footwear production first - sports or safety – SHOES magazine has talked to Denis Simakov, Deputy CEO of «Technoavia», one of the biggest companies on the Russian safety market.


Russian version

MICAM MILANO