ALL FOR SALE


    JORGE BISCHOFF

    Couromoda is an annual tradeshow that takes place in São Paulo, it is considered to be the biggest footwear expo both in Brazil and in Latin America as a whole: it gathers under its roof 1500 participants, it welcomes visitors from 60 countries (including buyers from 27 Brazilian states), and it makes 35% of Brazilian footwear market sales (according to the contracts signed at the show). Its biggest competitor is the Francal tradeshow, but the expos vary in seasons – Couromoda presents the first semester, which, luckily for Brazilian footwear manufacturers, coincides with their summer.


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    DYAN