Couromoda is an annual tradeshow that takes place in São Paulo, it is considered to be the biggest footwear expo both in Brazil and in Latin America as a whole: it gathers under its roof 1500 participants, it welcomes visitors from 60 countries (including buyers from 27 Brazilian states), and it makes 35% of Brazilian footwear market sales (according to the contracts signed at the show). Its biggest competitor is the Francal tradeshow, but the expos vary in seasons – Couromoda presents the first semester, which, luckily for Brazilian footwear manufacturers, coincides with their summer.
